This issue brief presents findings from a series of focus groups that examined how to engage consumers in thinking about value -- cost plus quality -- in health care. The aim of this project was to determine whether consumers could understand data on health care value and use that information to make health care choices.
Focus group findings:
- Health care value data -- data on both quality and cost -- can be useful and actionable for consumers, but the data must be accompanied by succinct education efforts.
- Presentations of value data must confront and debunk the commonly held belief that there is an inherent trade-off between cost and quality.
- Clear, easy-to-understand data must demonstrate that high-quality, low-cost health care exists as a viable choice for consumers.
Many consumers are interested in using health care value information to help them make health care purchasing decisions. Uninsured consumers are particularly interested in this information, and providing it in a forum such as the California Health Benefit Exchange may help them make informed decisions.